Chris Phethean
by Lisa Harris
Chris is a PhD student at the University of Southampton. He began as a social scientist, converted to computer science, and was drawn to web science so he could synthesise the two.
His paper is titled “Rethinking Measurements Of Social Media Use By Charities: A Mixed Methods Approach”. It presents the results of a study into how – and why – charities use social media for marketing. Aiming to ensure that specific requirements are met when measuring social media performance, the paper provides the groundwork for creating a framework of metrics and analytical tools that can determine the level of success that charities achieve from using social media. This is a fundamental step in order to ensure that social media provides charities with benefits.
The #WebSci13 conference runs from 2nd – 4th May in Paris. More information about the programme is available here
Any other #websci13 presenters who would like to be featured on our blog, please contact @lisaharris
Categories: Presenters. Tags: #websci13.
